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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sep</journal-id><journal-title-group><journal-title xml:lang="ru">Известия высших учебных заведений. Социология. Экономика. Политика</journal-title><trans-title-group xml:lang="en"><trans-title>Proceedings of Higher Educational Institutions. Sociology. Economics. Politics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1993-1824</issn><issn pub-type="epub">3033-8158</issn><publisher><publisher-name>Тюменский индустриальный университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.31660/1993-1824-2023-1-41-53</article-id><article-id custom-type="elpub" pub-id-type="custom">sep-100</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Социологическое исследование содержательных аспектов образа медицинской сестры</article-title><trans-title-group xml:lang="en"><trans-title>A sociological study of the nurse's image content aspects</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Богдан</surname><given-names>И. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Bogdan</surname><given-names>I. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Игнат Викторович Богдан</p><p>Москва</p></bio><bio xml:lang="en"><p>Ignat V. Bogdan</p><p>Moscow</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кацаурова</surname><given-names>С. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Katsaurova</surname><given-names>S. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Светлана Юрьевна Кацаурова</p><p>Москва</p></bio><bio xml:lang="en"><p>Svetlana Yu. Katsaurova</p><p>Moscow</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чистякова</surname><given-names>Д. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Chistyakova</surname><given-names>D. P.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Дарья Павловна Чистякова</p><p>Москва</p></bio><bio xml:lang="en"><p>Dariya P. Chistyakova</p><p>Moscow</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Научно-исследовательский институт организации здравоохранения и медицинского менеджмента Департамента здравоохранения г. Москвы</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>08</day><month>05</month><year>2025</year></pub-date><volume>16</volume><issue>1</issue><fpage>41</fpage><lpage>53</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Богдан И.В., Кацаурова С.Ю., Чистякова Д.П., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Богдан И.В., Кацаурова С.Ю., Чистякова Д.П.</copyright-holder><copyright-holder xml:lang="en">Bogdan I.V., Katsaurova S.Y., Chistyakova D.P.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://sep.tyuiu.ru/jour/article/view/100">https://sep.tyuiu.ru/jour/article/view/100</self-uri><abstract><p>Статья посвящена комплексному анализу особенностей восприятия сестринского дела — самой распространенной по численности сотрудников медицинской профессии в мире и образа медицинской сестры в массовом сознании москвичей. По результатам проведенного исследования были выделены и обобщены характерные черты «абстрактного» образа медсестры — современного специалиста сестринского дела, а также образа «конкретного», насыщенного ассоциациями, сформированными реальным опытом взаимодействия пациентов с медицинскими сестрами, и впитавшего разнообразные социальные стереотипы. Проведенный анализ собранной информации помог сформулировать выводы относительно текущего социального восприятия профессии, а также разработать практические рекомендации и обозначить перспективы формирования позитивного образа медицинской сестры в массовом сознании. Актуальный тренд развития профессии медицинской сестры в нашей стране связан с созданием условий для роста автономности сестринского персонала, расширением его функционала. Важно поддержать данную трансформацию профессии грамотными информационными кампаниями, направленными на повышение статуса профессии и ее престижа.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to a comprehensive analysis of the peculiarities of the perception of nursing, which is the most common medical profession in terms of the number of employees in the world, and the image of a nurse in the mass consciousness of Moscow residents. Based on the results of the study, the characteristic features of both the "abstract" image of a nurse as a modern nursing specialist, and also the "concrete" image, saturated with associations formed by the real experience of interaction between patients and nurses, as well as having absorbed various social stereotypes, were identified and summarized. The analysis of the collected information helped to formulate conclusions regarding the current social perception of the profession, as well as to develop practical recommendations and outline the prospects for the development of a positive image of a nurse in the mass consciousness. The current trend in the development of the profession of a nurse in our country is associated with the creation of conditions for the vaster autonomy of nursing staff, the expansion of its functionality. It is important to support this transformation of the profession with competent information campaigns aimed at raising the status of the profession and its prestige.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>медицинская сестра</kwd><kwd>стереотип</kwd><kwd>образ специалиста</kwd><kwd>статус профессии</kwd><kwd>массовое сознание</kwd><kwd>престижность</kwd><kwd>восприятие</kwd></kwd-group><kwd-group xml:lang="en"><kwd>nurse</kwd><kwd>stereotype</kwd><kwd>image of a specialist</kwd><kwd>status of the profession</kwd><kwd>mass consciousness</kwd><kwd>prestige</kwd><kwd>perception</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Состояние сестринского дела в мире, 2020 г. : Вложение средств в образование, рабочие места и воспитание лидеров. – Женева : Всемирная организация здравоохранения, 2020. – 118 с. – Текст : непосредственный.</mixed-citation><mixed-citation xml:lang="en">State of the world's nursing 2020: investing in education, jobs and leadership. 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